Managing business data manually can be a tedious and time-consuming task. Entering incorrect or outdated information can result in inaccurate records. This can lead to emails and promo materials being sent to wrong addresses and sales teams being more preoccupied with looking for relevant data as opposed to focusing on actually selling.
Key account managers use HitHorizons API to ensure their CRM databases are accurate and up-to-date. The API helps them to:
- merge companies into one single record
- identify obsolete company data records
- remove duplicate company data records
- crate a 'golden record', the most accurate representation of each business in the database
- keep only active companies in their records
- get the latest company information
- add missing information for the existing company records
- erase inaccurate pieces of company information